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Why Friday Rocks for B2C Social Media EngagementThere are a few things that come to mind when we start thinking about Friday – Probably Rebecca Black if you’re viral-savvy and likesocial media engagement to watch the trending stuff on the web. You’re also probably gigging on words and phrases like “Woot” and “#FF” when the day rolls around.Friday is definitely a popular day of the week, but it’s also the day where people seem to be spending the most time on social media engagement. From a personal stance I know that Monday seems to be the most popular but that’s mainly because at the beginning of the week I’m looking for any excuse to prolong the start of work day… social media and sites like Mashable offer the perfect distraction. Social Media Engagement – Checking out Mentally and DigitallyIt’s not distraction they’re after on Friday though. Buddy Media found through a study that social media engagement was up 18% on Thursdays and Fridays – data compiled by analyzing more than 200 of their clients’ Facebook pages over a 2 week period. Twitter users are also more engaged on Fridays and this likely has a lot to do with the FollowFriday convo’s, responses and thanks.But it’s also something that’s more obvious – people are heading into the weekend and they’re trying to get their mind into “plan and relax” mode. They’re thinking about other things besides work, including what they want to do over the weekend. They are digitally “checking out early” and transitioning to the weekend through social media. Social media engagement gives them the ability to reach out and plan ahead, connect with people and decide what it is they’re going to do.Post Count Down with Social Media Engagement UpWhat’s interesting across the board is that people are on the downward descent for the number of posts they share. The hustle and bustle of the work week is coming to a close but even with fewer posts overall there tends to be more click through’s and heightened social media engagement among those posts that are made.It doesn’t look like many companies and marketers are picking up on this idea yet – as their corporate posts fall off just like user posts once it’s “after hours” time. They could likely foster more social media engagement and get some more activity within their own communities if they extended their outreach into off hours.Does this apply to all businesses? Not necessarily. I imagine that the business to business crowd would be the hardest to target and least likely to respond on the weekend days – they’ve been checked out mentally since Thursday or Friday morning. Those that deal with a business to consumer audience however can really benefit from this reveal of social media engagement, particularly media and entertainment businesses that want to draw the crowds on the weekends.
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